Times must be tough if the auto maker who made it’s name competing in the World Rally Championship is dropping out. Sure, participating in the WRC is expensive, but it’s crucial for two things; R&D and marketing. Subaru’s philosophy has always been to make safe, reliable cars that were fun to drive. They incorporated lessons learned from the WRC into every vehicle they made. Improvements to the engines, braking, handling, chassis structure and more were all derived from their Rally heritage.
It was probably tough for Subaru to bite the bullet on this, but maybe it makes immediate financial sense and will play into a longer-term strategy toward fuel efficiency, something Rally isn’t exactly known for. As governement regulations get tighter across the board, Auto manufacturers can get pushed into a corner. I never would have thought Suburu would drop their WRC team, but maybe it’s their only option for long term survival.
Goodbye SWRT and good luck to both Atkinson and Petter, two of my favorite WRC drivers. Hit the jump to read the full press release.