Honda Insight Ad: Let it Shine


Honda’s marketing department is up to snuff. They first wowed us with their Honda Accord Rube Goldberg commercial, where every part that makes up a Honda Accord was used in a mechanical fashion to debut the Accord, and they then won our hearts with their musical road, which played the Lone Ranger theme song for cars cruising at 55mph.  Now they have created the worlds largest Lite-Bite using hundreds of their Honda Insights, sung to the tune of “This Little Light of Mine”.  A very cool concept that will probably never be aired in the US, so your best bet is to catch it after the jump.

Here’s the “Making of Video”. It gives you an idea of how much work it took to orchestrate this short commercial.


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