Apparently, the design crew over at Ford’s Dearborn think tank remembers the spectacle that was the Jurassic McPark Summer of ’93. For 2 solid months, no one could venture out into public without being pounced on by prehistoric marketing, from reptilian underwear to dino-themed Scottish burgers so big that even Jeff Goldblum couldn’t, uh uh, wrap his, uh uh uh, enormous mouth around.
15 years later, Ford is reviving the memory of the film’s window-fogging villains by re-badging an F150 and dressing it up for intense off-roading. As I was circling around this impressive truck, complete with faux dust to simulate a weekend romp at Glamis, it became glaringly obvious that the Raptor is a real contender to swipe some of PreRunner market share
And it’s about time. Detroit’s oldest dinosaur has yet to put up a contender who can fight against the popularity of Nisson’s 4X4. The underwhelming yet similarly sized (Tremor, Edge or otherwise) has never proved to generate the same kind of cult following in mud-bogging circles as the Tacoma. However, the Ford Raptor may just kick start the company’s image in the minds of desert rats. This model at SEMA was decked out with deluxe upgrades, and I could see the reps from different suspension and tubular steel companies smacking their lips envisioning the accessories they could pump out for this killer
And, for the shameless self-promotion segment of this story, you can count on AutoAnything to be fully stocked with all the sharp gear that comes out for Ford’s latest best.