Think trucks and truck accessories are dead? The 2008 SEMA Show proved quite the opposite. Two new full-size trucks, the 2009 Dodge Ram and the 2009 Ford F-150, are driving hundreds of new parts to the aftermarket arena.
Sure, accessories for green vehicles like the Smart Fortwo and Prius were given plenty of press ahead of the show. But there was little depth behind all of the high talk, as 2009 Ford F-150 accessories and 2009 Dodge Ram accessories outpaced parts for fuel misers by a cavernous margin.
Clearly, SEMA’s sharpest parts producers still want and need to be in the truck business. The big economic and environmental guns at their collective temples demand that a few highly publicized bones be thrown in trendy directions. Still, virtually no manufacturer suggests that green car accessories can replace the green lost when truck sales are sagging.
That’s probably why SEMA 2008 pushed a massive lot of 2009 F-150 accessories, but did so with little fanfare. Performance exhaust systems, suspension lift kits, lowering kits, style bits like billet grilles and body kits, and the usual utility suspects like tonneau covers and side steps all made their debut.
The wave continued on the Mopar side. 2009 Dodge Ram accessories sharpened the horns of the latest 1500 from Auburn Hills. Lifts, slams, truck bed accessories and bold bull bars premiered at SEMA 2008, allaying some fears that this Ram is more Caravan than Power Wagon.
Ford itself bolstered the 2009 F-150’s excitement with eye-attracting show concepts like the much-anticipated Raptor concept and a loaded jobsite dreamboat courtesy of DeWalt. While Chrysler’s Mopar booth focused on Challenger muscle, 2009 Dodge Rams roamed throughout the show floor as the showcase truck for dozens of brands.
The hot story of SEMA 2008 may be about trying to make traditional accessories and performance parts for non-traditional vehicles. Behind this public face, though, truck accessories are alive and well – especially if you’re sizing up a great deal on a 2009 Ford F-150 or Dodge Ram. Expect no shortage of add-ons for the latest editions of these mainstay half-tons.
Image caption: Extang’s latest tonneau cover on a showy 2009 F-150 Platinum Edition.