Although the residents of Lancaster didn’t like having a road that played the Lone Ranger theme song over and over again, it has apparently attracted a lot of attention. The city has gotten hundreds of phone calls from people who want to come to Lancaster so they can drive over the musically-ribbed road.
The marketing gimmick that Honda had created has generated so much attention that the town of Lancaster decided to recreate it, spending $35,000 of their budget on it. “It will be a tourist attraction. It will pull people off the freeway,” Mayor R. Rex Parris said.
Interestingly enough, the city had even been approached by other companies that were willing to sponsor the project in return for a little publicity. The town of Lancaster turned them down, however, and recreated the road with their own funding. This time the musical road is located on Avenue K, an industrial part of Lancaster, far away from residential houses.