Car makers around the world are feeling the heat as the US economy slows down to a crawl. Hit hardest are the manufacturers who’s bread-and-butter were gas guzzling SUV’s and trucks. Company’s like Honda and Toyota staying afloat well, but Ford, GM, Dodge, and a handful of other companies are scrounging to develop a fuel efficient car so they don’t drown in debt.
Ferrari, on the other hand, has decided to keep doing what they do best: build fast cars with impeccable style. The Ferrari California has been criticized by a lot of Automotive journalists, but I’ve always liked it. It kind of reminds me of the Artega GT. I guess I’m not alone because Ferrari announced today that all 2008 and 2009 models have been pre-sold.
Costing $240,000, the California is not cheap, but Ferrari does throw a 460hp, 4.3-liter V8 into the deal. Since Ferrari is making 2,000 units per production year, they’ll have a good inflow of cash for the next 2 years. When it rains it pours, that’s why Ferrari brought their umbrella.