Unfortunately ill received by the residents in Lancaster California, Honda made etchings in the road so that when a car drives over the 1/4 mile stretch of asphault at 55mph, the Lone Ranger theme song is hummed by your tires.
While I think its a pretty cool idea, the locals did not. Some found it annoying while it kept others up at night. Local officals agreed, the road needed to be re-paved. Good thing we have YouTube, for it gives us the ability to preserve and share this awesome marketing gimmick. Enjoy :)